Writing for the Web is different than writing for print. People scan, they rarely stop to read large chunks of text, especially on a homepage. It’s imperative that you capture their attention with writing that is geared for this common behavior. • Use scannable keywords. This includes using italics and bold (sparingly!) and, of course, hyperlinks are easily scannable as well. Make them clear and to the point. • Bulleted lists. They’re popular for a reason; they are easy to scan and break information down into manageable chunks. • One idea per paragraph. Studies have found that users typically skip over any additional ideas if they are not caught by the first few words of the paragraph. • Use the inverted pyramid style of writing. This means starting with the conclusion & working backwards. People want to know, up front, what they’re going to get out of what you’re writing about. • Halve the word count. Take your first draft and take out half. Narrow it down to the absolute nitty gritty. • When you master writing text for the web, you will be doing two important things: 1. You’ll be increasing the credibility of your site. These techniques are used by professional writers. Borrow them to make your library site more appealing and professional. 2. You’ll be making your site more usable. If your site scans more easily, people don’t get frustrated or turned off. Further reading: Writing so people give a darn Quick Course On Effective Website Copywriting How Do I Get People to Care About What I’m Doing? – Tell Bigger Stories How to Optimize Your Headlines for Google and Humans Five Copywriting Errors That Can Ruin A Company’s Website Learn more about writing correctly for your Webkit, in this video: https://youtu.be/ITgweYCbfwA
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